10 editing tips to make your videos more engaging

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With the increasing popularity of video, it has become necessary to edit your own. Whether you are shooting on a professional camera or your phone, you need to make them stand out. Video editing is one of the best ways to create an engaging video and share it with your audience.

An online video maker is a boon for people who wish to make professional videos but lack the resources or expertise. It allows you to cut and trim your videos in multiple formats. You can also add titles, sounds, effects and background music. But, you’ll need these amazing video editing tips to create shareworthy, thumb-stopping videos.

  1. Hook viewers in first few seconds

Users are accustomed to watching hundreds of videos every day. With that said, your video should be interesting enough to have their attention. It should spark enough curiosity in them to stop scrolling and pay attention.

However, to convince them that your content is worth their time, you only have 3-5 seconds. So, put the important information in the beginning. Highlight other details so they’ll know what to expect. And use thought-provoking titles and thumbnails. Use emotions – fear, happiness, surprise, confusion – to spark curiosity.

  1. Refine audio to improve sound quality.

High audio quality is essential to producing good-quality videos. If the music isn’t clear, it can easily turn your viewers off, forcing them to quit your video quickly.  Therefore, always speak clearly and reduce background noise as much as possible when recording content for your video.

Clean up unwanted sounds by removing breaths, stutters, and “um”s to smooth transitions between sound clips. Fading in and out of sound helps eliminate any abrupt cuts between them. In many cases, though, you can’t fix bad quality music or microphone recordings – so make sure to record good quality audio, so you don’t have to stress too much while editing.

  1. Ensure good lighting

When you are in front of the camera, make sure that you have enough lighting to reflect off your face and make it visible from the direction of the lens. With good lighting conditions, your video is bound to look better and will be more pleasant for people to watch.

Further, you can add edit lighting in your video using contrast, brightness, and highlights to make it appealing. Based on the flow of the video, changing the lighting is wise to reflect the mood. For instance, something soft to show happiness while dark shades reflect pain.

  1. Avoid making lengthy videos

In the fast paced world where people have short attention spans, short, fun to watch videos reign supreme. Regardless of their purpose, videos should be kept under 15 seconds and no longer than 60 seconds for two reasons.

Firstly, it is fun to watch, quick and prevents the viewers from getting bored. Secondly, it’s easier to make shorter videos than longer ones. Although there are exceptions to maximum video length, making a series of shorter videos is the best approach you can take. Especially when creating video content for your company to distribute across your various platforms.

  1. Engage using storytelling technique

Video editors must think like storytellers when they want people to think, learn or remember their videos. They must weave a story for the video. Taking every detail into account just like a writer does with words or a composer with music.

Viewers are more likely to engage with an exciting story. So when editing videos, use a beginning, middle, and end. Video can add a great deal of character to your business’s story and help you give your audience an insight into the way you work every day.

  1. Use engaging visuals and variety in videos

If you want to meet your viewer’s expectations, use engaging visuals. To create a good impression with your video, you need to set the tone. You are narrating a story, but a single person talking on the screen is boring and monotonous.

Set the tone using different visuals, texts, and sound effects. Add charts, infographics, music, and PIP videos using an online video maker. Use screencast if it’s an explainer video for YouTube or B-roll if it’s an inspirational video for an influencer channel.

  1. Add jump cuts for a smooth transition

Cutting out time is a great way to engage your audience in videos. Also known as jump cuts, these quick cuts can help you control the flow of your message with efficiency and consistency.

Using jump cuts is a great way to avoid dead air and make your message come across more quickly. By removing milliseconds, you can reassert the previous point instead of reemphasising the next point while skipping over irrelevant details.

  1. Weed out the mistakes

If you are using dialogue sequences in videos, ensure that the conversation is spontaneous and engaging for your viewers. Weed out unnecessary details or mistakes – fumbling with awkward pauses, repeating yourself when presenting the information.

  1. Add subtitles/captions

While some viewers prefer watching videos with the sound off, others enjoy listening to music in the background whilst watching the video. To bridge the gap between the two, implement subtitles/captions in your video.

Sometimes it can be annoying, but this is still beneficial for users because it helps overcome language barriers and communicate messages clearly.

Similar to Facebook, where a whopping 85% of the content is viewed in mute mode, translations or captions become useful. Subtitles help make sense of what’s being presented by providing extra details for those who wish to visualise the video as they read more about it.

  1. Use precision cuts and transitions.

Get into every scene as quickly as you can. Once your point has been made, move on. If you linger a bit longer, your audience loses interest. Use simple transitions to join your cuts together smoothly, and only use animated transitions if it makes sense for the video’s message and is used consistently throughout the piece.

You can accomplish this cinematically without making it feel too jarring. All thanks to an online video maker, which provides numerous editing techniques and allows you to play around with different settings at no extra cost.

Internal Lnik – Opticalworlds

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