Illustration via Freepik
Video marketing has taken over the business world where 60% of companies have used this for their marketing strategy. The reason is that video offers many benefits such as gaining more customers, boosting brand awareness, increasing sales, and many more. Its popularity and benefits inspired other companies, including small businesses, to apply video marketing.
Although video marketing seems promising, this strategy isn’t as easy as it looks. It needs creativity and effort to create the best high-quality videos that can bring maximum results for the company. If you are running a small business, you may think that video marketing is only for big companies because they can create the best quality videos with a lot of budgets they have.
This fact is no longer true. You can also create the best-quality videos with a limited budget and equipment. There are many affordable ways for creating videos that can help you to get the benefits you want. To avoid your confusion, here are three video marketing ideas for your small business
#1. Put Your Videos On Landing Page
These are some reasons why companies like to incorporate videos for their marketing strategies. One of them is because ideas are the best tools to boost the conversion rate. Especially if they put videos on the landing page of their website, their conversion rate will boost up to 80%
If you want to achieve the same goal, you should put your videos on your landing page too. When you do this, you already bring new experiences to users on learning your new products or services when they visit your website. Putting videos on your videos is also helpful to attract more new users to visit your website.
Make sure you already make the best-quality videos that can attract them to watch it. Make it short but still effective and easy to understand by your customers. You can make it more entertaining by adding some elements like a funny intro, uplifting music, and others. If you win this, not only boost your conversion rate, but you also already take one step ahead of competitors.
If you love to watch music videos or films, teaser videos are not a new thing for you. This type of video has been used by many music and movie companies as a part of their promotion strategy. They believe teaser videos are effective tools to spark their audience’s interest in their upcoming movie or music. You can also make teaser videos for the same purpose too.
In the videos, you can promote your upcoming products or services without giving too much information. It aims to leave a mysterious impression that can boost your customer’s curiosity about your new products or services. You can make your videos short but still effective to engage your customers.
For example, if you have a restaurant and want to launch a new menu, you can make videos that show a glimpse of deliciousness from the new menu. You can make it more engaging by using words or taglines that can spark your customer’s curiosity about the new menu. You can also add some supporting elements like beautiful colors or designs to make it more attractive.
#3. Arrange Live Video To Interact With Your Customers
Your products or services are made for your customers. That’s why you need to make sure to involve them in every process. One of them is to build interaction with them. This interaction is important for you to get to know more about your customers. Not only that, but it is also helpful for your customers to learn more about your products or services.
You can build interaction with your customers by arranging live videos. With the increase of the internet, now there are some social channels like Facebook or Instagram that provide live streaming services for the users. By these channels, you can arrange live video anytime anywhere.
When you want to do a live video, make sure you have already made an announcement so when you go live, your customers can immediately watch it on time. The announcement is also helpful to get more customers to watch your live video. In the live video, you can do Q&A sessions with your customers.
This session is a great way to make your customers feel like they are part of something special. Their impression will affect your company’s reputation in the future. Not only that but also this season can be your way to get their feedback about your new services. Later, you can use their feedback to improve or fix some parts of your videos.
Video marketing is an effective strategy to get benefits such as gain more customers, increase sales, and others. However, there are many companies, especially small companies, that are still struggling to apply this strategy due to their budget and equipment. If you face the same problem, you need to be creative in using your budget and equipment for making videos but can still give the benefits you want.
With these three creative ideas, creating videos for video marketing is getting easier. Now, it’s time for you to find ideas for your video content and start making videos that can attract your customers to watch it. Try these tips and find the ones that fit your needs.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro
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