Global Facial Tissue Paper Market by Product Type, By Packaging Type – Forecast Report, 2020-2027


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The GMI Research projects that the Facial Tissue Paper Market is experiencing amplification in demand over the coming years. This is because of the escalating demand for a healthy lifestyle, continuous inventions by leading players, soaring per-capita income, and escalation of transport, hospitality, and travel sectors.

Introduction of the Facial Tissue Paper Market:

Facial tissue paper is a paper used for sterility and cleaning & drying wet faces purposes among consumers to minimize the spread of infection. The extensive range of tissues in the market includes anti-viral, regular, and recyclable facial tissue papers. In addition to this, each tissue paper is used for distinct purposes by the consumers. 

Prominent Market Players:

  • Procter & Gamble
  • Svenska Cellulosa Aktiebolaget SCA
  • Metsa Tissue
  • Kruger Products L.P
  • Fujian Hengan Group Ltd
  • Wepa Group
  • Georgia-Pacific LLC
  • Asia Pulp & Paper
  • Kimberly-Clark Corporation
  • Hengan International
  • Vinda International Holdings Limited
  • C&S Paper Co. Ltd

Facial Tissue Paper Market Dynamics 

The enlargement of transport & travel, tourism, and food & beverage sector accompanied by the rising preference for a healthy lifestyle and the increasing cases of chronic diseases like cough, cold, and allergies leading to the introduction of anti-viral face tissues are several factors stimulating the growth of the global facial tissue paper market size. Moreover, aggravating concentration on hygiene, mounting disposable income, rising recognition towards skincare, and soaring number of working women are some other drivers bringing enormous facial tissue paper opportunities to the market. Furthermore, the advantages of these papers, which include low price, user-friendly, and easy availability along with the ongoing innovations by major market players like Procter & Gamble and Kimberley Clark, are propelling facial tissue paper market size.  

Furthermore, as per the global facial tissue market report, the sudden spread of the coronavirus pandemic had a positive influence on market growth. This is attributed to the rising inclination of individuals towards the usage of these tissues to curb the spread of the virus. However, the instability in the prices of raw materials and the agitation towards deforestation are hindering market growth.

Facial Tissue Paper Market Segmentation:

Segmentation by Product Type

  • Regular
  • Anti-viral
  • Recyclable Facial Tissue Papers

Segmentation by Packaging Type

  • Box Packaging
  • Pocket Packaging

Segmentation by Use Case

  • Residential
  • Commercial

Segmentation by Sales Channel

  • Hypermarkets/Supermarkets
  • Drug Stores
  • Online
  • Others

Segmentation by Region:

  • North America
    • United States of America
    • Canada


  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE 

About GMI Research

GMI is a consulting and marketing research company that offers with business insights and market research reports for every enterprise. Our team helps clients acknowledge the influence of market dynamics like size, share, drivers, growth opportunities, etc.  Our team of analysts and industry experts conduct market intelligence studies to ensure all relevant and fact-based research reaches wide range of sectors. The organisation accumulates all relevant information about the industry using internal and external databases. Our prime emphasis lies in comprehending our clients about all emerging opportunities and challenges across different industries. We provide step-by-step help to our client to reach a managerial and actionable decision. 


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