Competitive Intelligence?
NetBase Quid delivers AI-powered consumer and competitive intelligence that helps brands design better ads. NetBase Quid combines the world’s most comprehensive dataset of public opinion about brands, products, and celebrities with patented AI algorithms to provide unique insights for clients across the globe. Competitive intelligence is the ability to see the future and anticipate what others will do. In a digital world that is becoming increasingly competitive, NetBase Quid helps companies navigate market trends, make more efficient marketing spending decisions and improve overall creative success rates. Here we’ll discuss competitive intelligence tools.
1. Crunchbase
It is an online database that provides in-depth information on companies and their people. It includes data on business strategy, financials, funding, company history, and news and media coverage. The information is summarized in Crunchbase, and a dashboard is available to monitor the growth of companies. It reports emerging competitors and industry trends.
2. Talkwalker Alerts
It is a tool that helps companies keep track of buzz on blogs, social media, and news. Companies can use this platform to monitor online reputation—Talkwalker Alerts tracks and reports online conversations and posts with a theme or keyword of choice. The alerts are sent through e-mail to relevant staff members and via RSS feeds. It learns from the public’s online conversations and sends alerts based on what they say about your brand and competitors. It provides insights into how companies are being talked about.
3. Ahrefs
Ahrefs is a top competitive intelligence tool. It enables customers to build on-page SEO keyword research and gain an in-depth understanding of the way search engines index and prioritize content. It also keeps track of links, traffic, social activity, backlinks, social shares, and other technical SEO details that help tune your site for better visibility. Ahrefs provides real-time alerts on keywords triggered by related content from other websites. They also offer keyword insights like consumer search intent and the intent of content publishers.
4.SimilarWeb
SimilarWeb is a top competitor intelligence tool. It provides information about the number of visitors coming to your website, a monthly graph of the referral by the country for the last year, and a monthly overview of user behavior. SimilarWeb also tracks site performance, shows trends in social media, shares the traffic to your site, and looks at how your competitors use social media sites.
5. Hootsuite
Hootsuite is a tool that can track, manage and schedule every aspect of social media marketing. It has built-in social media analytics that tells you about the top-performing content and influencers in your niche, so you can adapt and make sure you are engaging with the right people. It also allows its user to plan, organize and manage all their social media messages in one place by syncing across Facebook, Twitter, LinkedIn, and more from one tool. Hootsuite reports on the performance of all your social activities in real-time.
6. Wappalyzer
Wappalyzer is an online platform that analyzes the code of websites to tell you which technology is being used on any website. It also provides the type of CMS and the version number. This tool helps its users look at their competitors’ websites and determine whether they are using a different version of WordPress, Joomla, or Drupal. It also performs free Chrome, Firefox, or Microsoft Edge browser extensions. Wappalyzer also provides information about the domain registration, hosting, and developer to determine which technology is being used.
7. Newsletter
Newsletter is a web-based tool that provides real-time competitor tracking for SEO, social and content marketing. It allows its users to track keywords, websites, and keywords used by their competitors and notify them of those keywords via e-mail or other means. We can also analyze the link popularity, domain age, domain age distribution, and the number of brand mentions on social media channels and Twitter. The newsletter can also provide reports on competitors’ websites.
Competitive intelligence tools are a great way to stay informed of competitors’ actions and make more informed marketing decisions. These tools can be invaluable in helping companies decide how to spend their marketing resources.
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